Posts about Integrated marketing

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1. 
   Videos & webinars

   8 November 2024
   Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

   Knowledge Spotlight – Sponsorship Strategy 101

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
2. 
   Videos & webinars

   30 August 2024
   Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

   WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

   WFA

   In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…

   Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"
3. 
   Videos & webinars

   30 May 2024
   Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

   WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

   WFA

   In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

   Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"
4. 
   Videos & webinars

   20 July 2023
   Integrated marketingDigital transformationMarketing operationsMedia transformation

   WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

   WFA

   WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

   Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
5. 
   Videos & webinars

   17 May 2023
   Integrated marketingDigital transformationMarketing operationsMedia transformation

   WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

   WFA

   WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

   Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
6. 
   Event reports

   15 May 2023
   Integrated marketingMarketing operations

   Capability Forum Overview (April 2023)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

   Read more about "Capability Forum Overview (April 2023)"
7. 
   OpinionsVideos & webinars

   9 February 2023
   Integrated marketingDigital transformationMarketing operations

   WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

   WFA

   WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

   Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
8. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
9. 
   Event reports

   9 February 2022
   Agency managementIntegrated marketing

   Agency Management Forum Overview (December 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (December 2021)"
10. 
    Event reports

    14 December 2021
    Integrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

    Read more about "Capability Forum Overview (October 2021)"
11. 
    Videos & webinars

    15 November 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    WFA, 2CV, Branded

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
12. 
    Reports & whitepapers

    26 October 2021
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    WFA, 2CV, Branded

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"